My Manifesto Brief at University, basically it’s regarding ‘Respect’ something our society we live in has forgotten. - Not all, however, the majority have. I am regarding the older generation that most people have less respect for. I also mention that we as a society need to change for the better, as we will all be old one day. - The majority of us at least.

Method: 

• # First and fall most, finding the perfect model. Using the same background - a light brown/cream colour.
• # Aligning the shot, I used my iPhone 4 - after reading an article in my Digital SLR magazine; ‘about a guy who was a professional photographer,’ and chose to use his iPhone 4. - This inspired me to attempt some good photos with this device.
• # Importing to iPhoto, I then changed the contrast to a more cold feel — to create a more old feel yet keeping it realistic. The Greys really show once this effect was done.
• # Now it was photoshop time for the one photo, in which I would try and create a beaten up old man. The effect actually went to plan, using the burn tool with many brushes/sizes and strengths + a good eye for detail… it all went well.
• # Imported after saving as an .Eps, to InDesign Cs5… then just simply wrote out my manifesto on the rectangles created (black for the darker version — keeps a dramatic feel), and (white for the happy version). 
• # I then saved as a High Res .PDF files, printed on the Plotter at A2 Portrait, the stock I used was a grainy wallpaper - It worked a treat and it was around 100gsm, the darkness of the beaten up old man had a really dramatic feel.

I had comments from fellow students asking me if it was real, or did I beat him up etc… this was quite positive (not the beating up part) and the exact look and feel I wanted to portray to my Tutors and fellow students.

Time taken from Photo to editing - 1 hour Max.